I created a logo and brand package that could ignite the characters within the books that have been, as well as those that are yet to be, published.

The logotype was hand-drawn and fun, yet constrained within a bold outline, creating a sense of imagination and playfulness that grants opportunity for combining illustrations and additions within the mark. 

Unlike clean, digital fonts, a hand-drawn logo feels more personal, and resonates with both kids and parents alike. 

Warm and gender neutral colours were used, alongside a variation on the Pantone colour of the year 2024 (Peach Fuzz).